The biggest takeaway here is that great content, tied into a concerted marketing effort can move people to do things they aren’t used to doing. What We Can Learn from The Netflix Effect The winning driver, Italian racer Giuseppe Farina, drove a supercharged Alfa Romeo in front of 120,000 cheering spectators - including England’s reigning monarch, King George VI. The first world championship was held in 1950 at Silverstone in the United Kingdom. Since its founding, Formula 1 has been an international organization. The last American to win a race was Mario Andretti, at the Dutch Grand Prix…in 1978. Most of the races take place in locations where watching the event live would require waking at the crack of dawn, or the middle of the night.Īnd unlike American sports, Formula 1 currently gives no options to cheer on American drivers. Just check out “board tracks” from the 20’s and 30’s □Īnd logistically, it’s just hard to be a Formula 1 fan in America. The blue-collar, illegal whiskey runners found themselves a legal way to prove their mettle and make money.Įven the racing style itself matches the place it was born - a slugging match, tire rubbing, big heavy cars that have no brakes, no computers - just raw, simple, and rough. Formula 1 hasn’t matched - and still doesn’t match - the identity of many Americans. The easiest answer is to understand American heritage and tradition. Why Formula 1 and America Haven’t Worked Out Since launching its first piece of original content in 2013 with House of Cards, their stock (NFLX) began to sky-rocket and its number of subscribers domestically and internationally was growing rapidly. Just look at this stock price chart for Netflix. Netflix has become a disruptor in the way content is consumed, it has affected the economy as an entity and in the productions, it airs, and may subtly direct the world’s collective consciousness to issues that may not exactly be relevant or information represented accurately. The term Netflix Effect has come to refer to a number of things: the way in which the content is curated, the content itself and its social and economic impact, new representation, and the recommendations of its associated algorithms. The 2021 USGP also smashed the 2019 USGP attendance by 132,000 (nearly 50%)! The Netflix Effect The event also set a 3-day attendance record for any Grand Prix with over 400,000 in-person spectators.Īs seen in the tweet above, the previous high attendance for a 3-day GP weekend was Silverstone in 2019 with 351,000. Next, is the Mexico GP followed by Brazil, Qatar, Saudi Arabia, and Abu Dhabi. ![]() Verstappen now leads Hamilton by 12 points with five races remaining. Verstappen and Hamilton beat Sergio Perez and the rest of the field by 40 seconds. ![]() Max Verstappen held off Lewis Hamilton to win the US Grand Prix, extending his F1 lead. We were treated to a battle between the two biggest figures in the sport, a strategic battle, record crowds, and pageantry you’d only expect to see in America. If you’d like to read and listen to our work directly from your inbox, subscribe now.Īfter plenty of build-up to the United States Grand Prix weekend, it surely did not disappoint. We’re exploring the world of Formula 1 through a business, content, and media lens.
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